Thought Leadership Research
We ID provocative insights that enable you to take action--and that underscores all of our work, from proprietary to desk research, quantative to qualitative methods, expert analysis to AI- enhanced reporting.
Data mining for now and tomorrow
It's simply not enough to know what your audience says they're going to do. Or what they think, where they buy, or what demo they fit into.
We see that consumers clearly demonstrate how weary they are of ad messaging and many pay to try to avoid it.
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We know that EVERY consumer decision is based in emotion.
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We hear our B2B customers share frustration in gated content options and angered by reiteration vs innovation.
And so Influence Thru Media is committed to finding places and spaces to captivate and interest your audience(s) while getting your brand message across effectively and efficiently. Its not just art meets science. It also takes continuous iteration and concurrent zero-base planning. We know that the insights and resulting plans needed to stimulate and engage your intended audience requires continual research, analysis and implementation.
But...why?
That's the question we ask every day. Why is the audience doing what they're doing? What provoked their behavior? They may have said that they care so much about a particular cause that they will purchase products like yours at a higher price...pr your B2B targets believe they will only work with partners who share their corporate philosophy. Yet at the end of the day, you may find that your audience actually behaves very differently than they said they would. Why?
Without the why, we can't predict the "how" or "when" your product will resonate. That takes deep and continual research insights and analysis.
Action!
Influence Thru Media provides recommendations based on keen analysis derrived from:
A/B Testing
CX Testing
Quantative Surveys and Polls
Qualitative Ethnographies, Advisory Panels and Focus Groups
2nd & 3rd Party Analysis and POVs
Neuromarketing
Indepth Interviews
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Using best-in-class methdologies, we work with your stakeholders to build attention, comprehension, and trust to ensure that you're consumer's journey ends with your brand as their preference..