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About
Susan A. Hogan, Executive Director
What to expect when partnering with Influence Thru Media
​​1. No surprises (except for keen insights)
2. Focused and timely responses
3. Creativity with relevance
4. Strategy which offers continual learnings
5. Accountability (ZERO BS)
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We look forward to welcoming you into a partnership of collaboration and transparancy, where creativity and deliverables will be further enhanced, acted upon, and iterated against becasue we've planned for continual learning. No CYA action. No BS about outcomes. We provide facts and anaysis for eyes-wide-open expectations. ​​
Laurie Burns-Larson, Executive Research/Thought Leader
I enjoyed working with Sue at Viacom as she has such an infectious "can do" attitude and possesses a natural ability to explain complex ideas and concepts to all levels. Sue has made such a mark at the IAB with the wealth of information and ideas she shares on a regular basis. I am an avid fan of her many IAB.There appearances on the organization's website under Research & Insights.. If you want to stay informed and well connected, check out her archive of videos along with those featured from the rest of the IAB team.
Imene Drir, SVP,
Data, Product & Team Builder
Sue is like the invited guest who actually ends up starting or bringing the party with her--nothing is ever dull. She has the unique ability to energize a room with her positive presence and shine by her simple ability to distill complex ideas into clear compelling issues for the business to solve.
I have had the pleasure of working with her on several projects where I have seen her cross the bridge between vendor and client, handle the most complex and difficult of situations with class and integrity and at the same time, keep the best interest of the company in mind.
Marie Mason, Director, Account Solutions
I have had the pleasure of working with Susan at several companies. She has the unique ability to use research and data to weave a compelling
story, bringing platforms and ideas to life.
Susan is a great sales partner who not only realizes sales challenges from a sellers perspective, but takes the time and effort to identify the potential advertiser's challenges as well, and has the knowledge and skills to develop powerful solutions for clients.
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