About these projects
A Day in the Life of the Video Viewer
Conducted at a time when video was the burgeoning area for advertising and streaming services were multiplying like popcorn, ads were everywhere--and annoying everyone. There were best practices for duration, placement. What worked and why? What needed to be avoided? Advertising dollors were being wasted.
This study, conducted by Susan Hogan for IAB, surveyed video watchers and blazed the trail for advertisers by identifying the need and guidelines for Contextual Relevance.
The Demise of 3P Cookies
When clients prefer a "big, known voice" for PR purposes, your SWOT team will write up the RFP, recommend and lead the initiative, saving you the immense time and effort required to keep your project on track, on point, and on budget.
The demise of third-party cookies is one such project. Conducted by industry leader McKinsey & Company, this work clariefied to the US Congress, and US advertisers what could happen if cookies were to be eradicated prior to finding and implementing new ways to track.
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